From one dealership at 21 to brands with billion-dollar potential. I partner with founders who think big, and bring the playbook and the people: a network of founders, executives, investors, athletes and entertainers.
Now building Cali Ice Protein · Credit Repair Kings · Lockeez
I've been building companies for 25 years. At 21, I owned Xtreme Auto Group, a luxury and exotic car dealership whose clients were high-profile, high-net-worth people, from professional athletes and entertainers to true household names. From there I built Ship Any Car, an online auto-transport brokerage, then co-founded KD Healthcare and brought the KD Smart Chair to market, a lightweight electric wheelchair that folds in seconds. Today I run and scale my own brands: Cali Ice Protein, Credit Repair Kings and Lockeez Candy.
Every one of those companies added to my network. Twenty-five years of deals, launches and partnerships have given me relationships with founders, executives, investors and business owners across nearly every industry, alongside the athletes, entertainers and household names. It isn't one crowd. It's a career's worth of people who pick up when I call, and I put that network to work for founders who are ready to build something that lasts.
Before I'm a founder, I'm a father. Raising my daughter is the best thing I've ever built.
The companies, the deals, the wins I help other people get: all of it comes second.Power wheelchairs used to be heavy, bulky and a headache to travel with. As co-founder and CEO of KD Healthcare in South Florida, I set out to fix that. We brought the KD Smart Chair to market: an FDA-cleared electric wheelchair that weighs about 50 pounds and folds in seconds to fit in a car trunk.
Lightweight. Foldable. Electric. About 50 lb.
Covered by New Mobility magazine and featured on CBS's The Doctors.
Founders call me when they want to turn a company into a brand with billion-dollar potential. I don't sell theory. I've built across industries, for myself and alongside other founders, and I bring three things to the table: the playbook, the positioning and the introductions that change the room.
Not every company I built was a winner. The ones that failed taught me the most.
That's what I bring to your business: 25 years of knowing what works and what doesn't, built into how you operate, so you learn from my mistakes instead of making them.Positioning, identity and a story people repeat. I've built brands from zero, for my own companies and for other founders.
Sharper offers, smarter marketing and the operations to carry them, so growth builds the business instead of breaking it.
Product to shelf to feed. Launch plans, channels and the early moves that build real momentum.
25 years of relationships across nearly every industry: founders, executives, investors, business owners and media, plus professional athletes, entertainers and household names. When you need a partner, a distributor, an operator or a door opened, I usually know who to call.
Direct, hands-on work with me. We look hard at where you are, decide where you're going and build the plan to get there.
I work with a small group of entrepreneurs and companies at the stage where the right strategy and the right relationships change everything.
The concept is proven. Now you need the brand, the systems and the connections to go big.
You're already winning. You want a sharper brand, new channels and the partners to break through the next ceiling.
The product is ready. Now it needs to reach the right people, the right way, from day one.
You're looking for strong brands, smart collaborations and opportunities worth building together.
Past coverage appears under Roland Reznik.
The companies I'm building right now. The latest chapter in a 25-year run, every one held to the same standard: do it right, and do it big.
Protein Never Tasted This Good
We make protein frozen treats in big, bold SoCal flavors. Grab a box and taste what the hype is about.
We help people challenge inaccurate negative items on their credit reports and learn the habits that build strong credit for the long run.
Candy with attitude. Big flavors like Berry Blitz and Electric Apple, plus mix packs, made to stand out on the shelf and in your feed.
Visit Lockeez → lockeez.comThe deals, the lessons and the real life behind the brands. Pull up a seat.
Follow @iamrollierezI take on a limited number of consulting and advisory partners. Tell me where your company is today and where you want it to go. If it's a fit, my team will reach out to set up a call.