
Cali Ice Protein
Protein ice cream that actually tastes like ice cream. A better treat, made for people who train and people who just love dessert.
Visit Cali Ice Protein → californiaiceprotein.comBuilt from nothing. Building everything.
I help founders build brands with billion-dollar potential. Celebrities and top entrepreneurs have trusted me since I was 21. Luxury cars, auto transport, a folding electric wheelchair, credit, protein and candy: I've built across industries, and now I build with the founders who think big. 5M people follow the journey.

I was 21 when I owned XTREME Auto Group, selling high-end and exotic cars to famous clients who came to me through the entertainment and real estate world. That's where the Rolodex started, and it's never stopped growing. When the car market slowed, I didn't wait. I launched Ship Any Car, an online car-transport brokerage. Then I took on an industry most entrepreneurs would never touch: I co-founded KD Healthcare and brought the KD Smart Chair to market, a lightweight electric wheelchair that folds in seconds. Since then I've built many companies, built brands for other founders, and today I'm scaling my own brands and advising the founders ready for their next level.
Family man first. Raising my daughter is the best thing I've ever built.
Everything else, the companies, the brands, helping others win, comes after that.Power wheelchairs were heavy, bulky and hard to travel with. As co-founder and CEO of KD Healthcare in South Florida, I set out to change that, and we brought the KD Smart Chair to market: an FDA-cleared electric wheelchair that weighs about 50 pounds and folds in seconds to fit in a car trunk.
Lightweight. Foldable. Electric. About 50 lb.
Covered by New Mobility magazine and featured on CBS's The Doctors.
I'm the builder founders call when they want a company to become a brand with billion-dollar potential. I don't do theory. I've built across industries, for myself and for other founders, and I bring the playbook, the positioning and the introductions that change the room.
Positioning, identity and the story that makes people remember you. I've built brands from zero for myself and for others.
Sharper offers, stronger marketing and the operations behind them, so growth doesn't break the business.
From product to shelf to feed. Launch plans, channels and the moves that create real momentum.
A Rolodex unlike anyone else's. Access to celebrity, athlete, media and business relationships, plus the right introductions to partners, distributors and operators.
Direct, hands-on consulting with me. We map where you are, where you're going and exactly how to get there.
I work with a select group of entrepreneurs at the stage where the right strategy and the right relationships change everything.
You've proven the concept. Now you need a brand, a system and the connections to go big.
You're already winning and want a sharper brand, new channels and partners to break through the next ceiling.
You have the product. You want it in front of the right people, the right way, from day one.
You're looking for strong brands, collaborations and opportunities worth building together.
Past coverage appears under Roland Reznik.
The brands I'm building right now. The latest chapter in a long line of companies, all held to one standard: do it right, and do it big.

Protein ice cream that actually tastes like ice cream. A better treat, made for people who train and people who just love dessert.
Visit Cali Ice Protein → californiaiceprotein.comCredit Repair Kings helps people challenge inaccurate negative items and learn how to build strong credit that lasts.

A bold candy brand with big flavors like Berry Blitz and Electric Apple, plus mix packs. Built to stand out on the shelf and on your feed.
Visit Lockeez → lockeez.comBehind the scenes, business lessons and the real life of building. Pull up a seat.
Follow @iamrollierezI take on a limited number of consulting and advisory partners. Tell me about your company, where it is and where you want it to go. If it's a fit, my team will reach out to set up a call.